1) What are the artist’s technical choices?
In Jessica Ludwich's series The Fanciful, Monstrous Feminine, she uses constructed images to comment on the pressure women face due to the societal and cultural archetype of a woman. She uses washed out white, florescent lights with plain white walls and minimalist furniture and props accompanied by a splash of red in every picture--red in the manicures/pedicures, or lipstick, both identifiable symbols of modern femininity, along with one female character in each shot.
2) What are the artist’s conceptual and/or thematic intents?
Ludwich focuses in on women's own self destruction in order to obtain perfection. The idea of vanity runs deep in this work. She confronts the viewer with questions of what these pressures to be perfect are doing to women through disturbing scenes of self mutilation and destruction.
3) How do you respond to these choices and intents?
This series gives an overall sterile and clinical tone. They are visually beautiful and melancholy. Many of these are extreme versions of things women and even young girls do to uphold some sort of unspoken mold of femininity. I think her point of view on the issue is pretty dead on and I'm glad these images are so confrontational.
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